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Graphic Designers: How Does YOUR Brand Look?
Part 1: The Basics Graphic Designers spend much of their time making clients look good but some fail to realize that their own business suffers from branding failures. When was the last time you...
View ArticleIdentity review: Aetna
The new Aetna identity is less about standing out, and much more about fitting in. The universe of health care logos is quite small. Prescription brands are all remarkably similar with the vast...
View ArticleGraphic Designers with Cheap Rates
I recently joined a Linked In group and one of the ongoing topics of conversation I have been following is “How much would you charge for logo design?”. By ongoing I mean that just when it looks like...
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Castle Logo without Windows
I get print advertisements in the mail every month slipped into my supermarket flyers or inside coupon postcard packs and the ad from Castle Windows always has me scratching my head. Here’s the logo at...
View ArticleATM Branding Fail
I took this ATM photo because I couldn’t believe this bank’s missed opportunities. Try to sell me on your interest rates. A line of equity? A checking account? Or at the very least, remind me what bank...
View ArticleWhat’s In a Name?
One of the first decisions a creative professional makes upon starting their business is deciding on a name for the company. It’s also often one made in haste while a bank associate is setting up a...
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